About

With over 30 years of work experience in health care, specifically behavioral health, Shelley is a seasoned program management consultant passionate about program leadership, admissions and marketing, and business development.

As the chief marketing officer, Shelley led the marketing and communications strategy for Benchmark Transitions, the longest-running young adult-specific therapeutic and transitional living services provider, for nearly three decades. Shelley led a cross-functional team to develop and implement effective campaigns, events, and partnerships that increased brand awareness, client engagement, and revenue. Shelley also leveraged her skills in attention to detail, communication, and marketing communications to ensure quality and consistency across all channels and platforms.

As one of the first young adult programs to introduce third-party payor systems, Shelley has traversed the systems of private pay and fee-for-service programming, state licensing, and national accreditation, becoming a voice for families to access care in the young adult and adolescent behavioral health space.

As a founding member of the Young Adult Transition Association (YATA) in 2011, Shelley is an active Board of Directors volunteer, currently holding the position of Past President and Conference Chair. A staunch advocate for the development and oversight of program standards for young adult programs and professionals and for navigating the third-party payor system, Shelley also enjoys coordinating the annual YATA conference.